Development Features – The Lego Company Record

By enjoying fans of all ages and demographics, striking a fair balance between consistency and adaptability and taking the time to hear customers Seglar has found a method to keep it is interlocking stones inside the hands of millions. It’s a model that other companies will need to follow, says McKee.

Back in 1948, Ole Kirk Kristiansen and his workshop had just starting producing a range of wooden toys. It had not been https://lego-x.com/2019/10/03/lego-and-a-leading-position-of-vdr until the following time that they started off using a new plastic-injection rounds machine to create plastic bricks, which shortly gave these people an advantage over their competition in the thriving post-war marketplace.

In 49, they set about producing the bricks with studs on them to enable them to combine together. It was a key iteration, making the bricks much more stable and durable. Later, in 1958, they manufactured a major improvement with the benefits of what is known when the «stud and coupling system», which usually ensures that each Lego brick fits with any other brick. These two essential iterations happen to be why Seglar sets developed 40 years back still interlock seamlessly with those fabricated today.

Over the years, Lego provides kept the finger within the pulse of pop tradition by partnering with big-name franchises just like Star Wars and Harry Potter. They have also appreciated the community of adults that happen to be fans of the brand, known as AFOLs (Adult Lovers of Lego), with a array of sets including the Back to the Near future DeLorean time machine and a set of female Nasa researchers.